Why should you be using payment links for your online store

What’s a payment link

Firstly, what are payment links?

A payment link is exactly what it sounds like—a unique URL that takes customers to a secure webpage where they can make an online payment. It’s like giving your customers a direct, no-fuss path to pay you, without the need for complex systems or physical card machines. You simply send the link via WhatsApp, email, SMS, or social media, and there you go, the payment is processed.

Payment links can be used for everything from accepting credit cards to Instant EFT, SnapScan, or even Apple/Android Pay (depending on the provider). And the best part? Your customer can pay from anywhere, using their mobile device. No need for complicated checkout processes or lengthy EFT setups. It’s quick, easy, and most importantly—secure.

Read our blog to find out more about payment links

11 reasons why payment links are better than EFT

1. Simplicity: It’s as easy as copying and pasting a link. No need for customers to enter banking details or go through multiple steps.

2. Mobile friendly: Customers can make payments on their phones, meaning they can pay you on the go, whenever it’s convenient.

3. Versatile: Share the link via any platform—email, SMS, WhatsApp, social media—you name it.

4. Secure: Payment gateways encrypt transactions, offering peace of mind for both you and your customers.

5. No website required: You don’t need an expensive website or shopping cart setup to start accepting payments.

6. Track and report: You’ll know exactly when a payment is made, and most providers offer helpful reporting tools.

7. Flexible for customers: They can choose their preferred payment method, from credit cards to Instant EFT, or even scan a QR code.

8. Fewer errors: Automated processes reduce the chances of mistakes, so no more chasing down payments because someone entered the wrong details.

9. Speed: Payment links are fast—no more waiting for customers to set up EFTs, which can take time.

10. Upfront payments: You can accept deposits or prepayments before starting work, improving your cash flow.

11. International payments: Offering services to tourists or overseas clients? Payment links make it easy to receive payments without the headache of SWIFT codes or Forex fees.

How much do payment links cost?

Most payment link providers in South Africa charge around 2.95% plus VAT per transaction. While that might seem like a lot, consider the convenience and speed of getting paid. Also, many businesses adjust their prices slightly to cover these fees. For example, if you’re charging R100, you can add a small handling fee to bring your total to R105, which will cover the processing costs.

Here’s a quick breakdown of fees:

For international transactions, the fees are slightly higher, around 3.45% + VAT. So, if your business deals with overseas clients, make sure you’re aware of this and adjust your prices accordingly.

Why payment links are the future

With payment links, you’re not just making it easier for your customers—you’re also streamlining your own business operations. Whether you’re a surf coach in Cape Town or a digital marketer offering consulting services, payment links can make the whole process of getting paid faster and less stressful.

From improved cash flow to happier customers, it’s no wonder payment links are rapidly becoming the go-to solution for small businesses in South Africa. So why not make the switch today? Your business (and your customers) will thank you.

Keep it simple. Stay Savvy.