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Payment links streamline accepting payments for your business, whether selling in-person, on social media, or via email and texts. Payment links offer a lot of ease and peace of mind for your business by taking the hassle of accepting payments off your hands.
We want to show you how to best leverage payment links to simplify checkout and get paid conveniently across all your channels.
What’s a Payment Link?
Payment links allow customers to directly complete purchases via clickable links or scannable codes. They go by other names like checkout links or payment URLs.
These links come in various forms - digital URLs, customised buttons, QR codes - that redirect to an online checkout on the seller's website.
Customers typically land on checkout pages specifically designed to capture their payment info and finalise the transaction.
Vendors can use standalone links for one-time invoices or sales. Links can also facilitate multiple payments over time when integrated into platforms like online stores and social media profiles.
Using a payment link on your Savvy Site is easy. All you need to do is copy and paste your payment link into your "product buy button URL" on Savvy.
Benefits of Payment Links
Payment links provide a convenient online payment option without needing additional infrastructure. Merchants can easily create links to guide customers to a checkout page for straightforward transactions.
Omnichannel payments: Receive funds across channels like texts, social media, online stores, and in-person. Anywhere you do business.Customisation: Tailor payment links to match diverse platforms, with options like digital URLs, buttons, or scannable QR codes.Payment flexibility: Offer multiple payment methods including cards, mobile payments, instalment plans once customers reach your customised checkout.Simplicity: Customers don't need special apps or accounts. Payment links provide easy access to complete purchases from any device.Safety: Not only are payment links secured via encryption, the lack of having any physical cash drastically reduces your vulnerability to crime.
How Should I Use a Payment Link?
Payment links enable simplified transactions across nearly any business type and medium - physical or digital. For coaches offering online services, restaurants facilitating in-person dining, retailers shipping online orders - payment links can meaningfully assist. This versatility stems from customisation flexibility and omni-channel functionality.
Whether you operate a brick-and-mortar shop, startup or freelance on the side, there are a multitude of ways links can fit into your operations. Here are some of the most popular uses with examples to showcase the possibilities:
Common Uses of Payment Links
Use Social Media to Get Paid
As an entrepreneur, social media offers the perfect space to showcase your latest products. Integrated payment links allow you to seamlessly convert your Instagram, Facebook and Twitter into shopfronts.
Gone are the days of fumbling through clumsy workarounds to collect payments. Now followers enjoy frictionless pathways from an enticing product post directly to checkout.
Payment links equip your business with the tools to turn likes and engagement into sales. Simply share images, captions and a linked checkout route. Transactions made easy.
Watch your following convert into revenue before your eyes. Simplified social media payments allow small business owners to confidently sell across all platforms and fully own their niche.
Get Paid via Emails and Texts
Payment links allows you to seamlessly integrate checkout access within both email and text communications for increased conversions.
Embedded links or buy buttons in marketing emails establish frictionless on-ramps for purchases. Custom payment URLs sent via text offer customers a fast track to transaction completion.
Versatile functionality also caters for:
One-time invoice settlement
Recurring subscriptions or instalments
Personalised back-in-stock alerts driving sales
With consumers demanding ever more flexible and integrated buying journeys, placing checkout shortcuts in high-engagement communication channels is essential. Payment links placed strategically in emails and texts orient purchasers quickly towards your offering while cutting unnecessary steps.
Digital adoption continues growing rapidly. Get ahead of consumer expectations with payment links purpose-built for messaging channels where your customers already frequent and engage with daily. Purchase motivation is highest when excitement to buy kicks in; links capitalise right when interest is piqued.
Sell From Your Site Using Links Lastly, and also our favourite, is to use payment links effectively on your website to offer the most intimate platform to directly showcase offerings and steer buyers straight to checkout.
Payment links embedded as customised "Buy Now" buttons offer a recognizable visual call-to-action capturing purchasing intent. Strategically placed links allow control over directing traffic, cutting unnecessary steps.
Savvy’s site builder offers the best way to showcase your payment buttons with customisable call to action (CTA) buttons and variable input fields to maximise customisation that fits your business needs.
The web environment provides end-to-end ownership over payment routes - from layout to customer experience. Offer visitors payment links as the most frictionless avenue between desire and ownership.
Payment Link Providers
We’ve specifically selected services that use payment links, not traditional eCommerce gateways. We have a more indepth blog article to help you decide which payment provider to go with, but here’s our short summary:
As you can see, payment links provide a plethora of opportunities for you to get paid online. Choosing the one that works for you will help you do business online faster.
By making the most of these simple yet effective links will increase sales, reduce stress and make your life a whole lot more enjoyable.