Why do analytics matter for your business?

But do you really know how well your site is performing? That's where analytics come in.

Why analytics matter

Why should you care about your website's analytics? The answer is simple: analytics provide you with invaluable knowledge about your customers and their behaviour. By understanding how visitors interact with your site, you can make informed decisions to enhance their experience and, ultimately, drive more sales or leads.

The benefits of paying attention to analytics

1. Understand your audience

We’ve all heard of KYC, short for ‘know your customer’. A term used a lot by business owners, as it is vital to their success. Analytics reveal vital information about your website visitors, such as their location, the devices they use, and where they frequent the start of KYC. This data can help you understand who is buying or using your products to tailor content and offerings that better resonate with them – your target audience.

2. Identify trends and patterns

By analysing your website's traffic over time, you can spot trends and patterns that can inform your strategies. Are there certain times of the year when your site experiences more visitors? Which activities or specials are you running to drive the most traffic? Analytics hold the answers.

3. Optimise for better performance

With insights into your website's performance, you can identify areas for improvement. Are there pages with high bounce rates? Are visitors spending too little time on your site? Analytics can pinpoint these issues, allowing you to optimise your content and user experience accordingly.

4. Track your growth

As an entrepreneur, growth is paramount to your success as a business, and website analytics provide another key metric to your success other than profits or revenue. Website data shows your brand’s reputation and awareness online, overtime. By monitoring your page views and other key metrics, you can gauge the success of your online presence and make adjustments as needed to fuel continued growth.

Savvy Analytics

Understanding your website with Savvy Analytics

We believe in giving entrepreneurs the tools they need to thrive online. That's why we've recently added a page view graph and analytics feature to our platform (with more features and key metrics coming soon), giving you valuable insights into your website's performance.

Accessing your Savvy analytics

Checking your website's analytics is easy. Simply log into your Savvy dashboard, and you'll find the analytics section readily available. Here, you can view your site's page views over the last 7 and 14 days. If you're a Pro user, you'll have access to even more historical data, allowing you to track your performance over an extended period.

We provide entrepreneurs like you with the tools and resources needed to shine online. Our analytics feature is just one way we're helping you gain a deeper understanding of your online performance and customer base.

By leveraging the power of analytics, you can make data-driven decisions to enhance your website, engage your audience more effectively, and ultimately drive more success for your business online.

Remember, your website is the digital face of your brand, and analytics give you the insights you need to ensure it's making the right impression.

So, log into your Savvy dashboard today and start experiencing the power of analytics – the key to shine bright online.