Not just another website builder

Getting your business off the ground isn't easy—we get it! In this competitive digital landscape, having a strong online presence is an absolute must for any ambitious South African small business. But figuring out how to get your business online can be headache-inducing.

If you’ve spent one too many sleepless nights trying to navigate website builders, we’ve got the Savvy solution that’s changing the game. In this article, we'll explore how Savvy stacks up against complex website builders and link-in-bio landing pages. 

The Savvy Sweet Spot

Savvy gives you more functionality than just a pared-down LinkTree landing page you can’t customise, and it's far more approachable than navigating WordPress. Here’s a snapshot view of how each of these options stack up against one another:

Savvy vs. WordPress

You've probably heard the buzz about WordPress being the crème de la crème of website builders. While that’s not totally wrong, there are some not-so-sweet pitfalls when it comes to WordPress website creation. 

Here's the real scoop on building a WordPress website:

The Moolah Factor

With WordPress, things can get pretty pricey real quick. Sure, the platform is free, but that's just the tip of the iceberg. If you want a website that stands out from the crowd, you'll need to pay for WordPress hosting and likely end up hiring a WordPress developer, designers, and other experts. And guess what? These talented folks don't work for free.

The Never-Ending Updates

WordPress plugins, themes, and code all demand constant attention and care. It’s the opposite of a set-it-and-forget-it approach. Those pricey developers and designers we mentioned? You may need to keep them on a retainer to make tweaks to your website each time a plugin or theme is updated.

It Ain’t Easy

If WordPress were easy to use, WordPress developers wouldn’t exist. There are countless options, settings, themes, plugins, and customisation choices that can feel like navigating an endless maze. Even simple tasks can turn into a game of trial, and error. One wrong move and your website might just go kaput.

With Savvy, you don't have to worry about any of this. Your site is secure, there are no unregulated themes and plugins leaving you vulnerable to hackers. It's cost effective, there is no need to use a middle-man to help you manage your site. We also offer real support - getting in touch with us (actual people) is not a frustratingly convoluted experience. We've taken on all the technical worries while you just get to enjoy building a one-page site that represents your small business proudly.

Savvy vs. LinkTree

There are a couple of simple landing page options that have become popular over the past few years. These link-in-bio tools help you create a landing page with multiple links to your social media profiles, websites, or other online destinations.

In fact, you’ve probably noticed a few of these on South African small business Instagram pages:

• LinkTree

• Linkin.Bio

• Taplink

• Tap.Bio

While link-in-bio landing pages can be handy, they do have some disadvantages you should be aware of, including:

Low visibility

For someone to find your business’s LinkTree landing page, they need to be on your brand’s social media profile. But getting potential customers to find you is half the problem! This creates a tricky situation where customers can’t see what you offer unless they already follow you.

In addition, platforms like LinkTree don’t show up on search engine results. So, if someone types “Plumber in Randburg” into Google, your small business won’t come up. However, if you have a one-page Savvy Site, you can improve your SEO and get your business to the front page of search engines!

Less is more, but barebones is not enough

Link-in-bio platforms like LinkTree, is exactly that. A tree of links. Unless your consumer base is extremely familiar with your business and your offerings, a pile of links is not going to convert visitors to leads, leads to customers. You need more. A one-page website that showcases vital information about your small business, descriptions of your products and services, image galleries, testimonials from other clients, and the ability to connect to scheduling platforms and secure payment link providers.

A complex multi-page website is not complusory

Say what?! Hear us out.

As a small business owner, you might be tempted to think that being online is an all-or-nothing vibe. It's simply not true. Not being online is one of the worst things you can do to your small business, hiding it under a bucket and hoping people find it. On the other hand, you might be looking at more complex options like WordPress, and overwhelm kicks in at the cost and complexity of it. Not to mention if you think you need to set up a whole e-commerce site to sell your products or services. 

If you are a large enterprise with thousands of transactions daily and countless products on offer, and you need and add-to-cart functionality, then yes, you are right - you would need a complex website and a whole team to help you manage it.

If you are a small business owner with select offerings, a one-page Savvy Site offers your everything you need, nothing you don't. Social media alone, is not enough either. You owe it to yourself and your small business to get online where you can rank in search engines and allow the people who are looking for you, to find you.

Come see for yourself just how simple and effective a Savvy Site truly is.