Don't lose customers to a slow mobile site

If a website is slow, it can be a deal-breaker for having your business discovered on mobile.

Mobile devices have become a crucial part of our daily lives. We use them for everything, from social media to online shopping, and even discovering new services.

However, a slow website can ruin the experience of discovering new services. Users expect websites to load quickly, and if a website takes too long to load, they will simply move on to the next one. Just think about your recent online searches. How long did you wait before you deemed a site too slow and left empty-handed and frustrated?

Website speed is critical, and studies have shown that slow page speed can negatively impact user experience, conversion rates, and even search engine rankings.

In fact, according to Google, the average mobile website takes around 15 seconds to load, which is far too long. Google's recommended load time is three seconds or less. Three seconds. Let that sink in.

Why is a slow website a deal-breaker for discovering a service on mobile?

With the rise of mobile users, it has become important to optimise webpages for speed. A slow website can lead to a bad user experience.

1. Time is money

In today's fast-paced world, time is a luxury that many of us have in short supply.

Mobile users are generally on-the-go and in a hurry. They expect websites to load quickly. If your website is slow, you're losing potential customers.

2. Mobile users are multitasking

Mobile users are often multitasking, which means that they don't have a lot of time to waste and that you really need to grab their attention.
They may be waiting in line at the supermarket or commuting to work, and they want to make the most of their time. Your site functionality needs to be fast and your information needs to be clear.

3. Slow websites can damage your reputation

In today's digital age, your website is often the first impression that potential customers have of your business. If your website is slow, it can damage your reputation and make your business look unprofessional – alienating customers before you even knew they interacted with you. This is particularly important for small businesses that are trying to establish themselves in a competitive market.
The only ‘entrepreneurial crime’ greater than a slow site, is having no site at all.

Why fast mobile speed will make your business stand out for all the right reasons

A fast mobile site is essential to the success of any business. Think faster loading times, better user experience, and improved SEO rankings.

1. Better user experience

A fast mobile website or application provides a better user experience for your customers. Slow-loading websites can frustrate users and cause them to abandon their shopping carts or leave your site altogether.

A fast website, on the other hand, makes it easy for users to browse, search, and make purchases on your site. This improved user experience can lead to increased customer loyalty and higher conversion rates.

2. Increased visibility & SEO ranking

Fast mobile speed is also essential for your business's search engine optimisation (SEO) efforts. Google has stated that page speed is a ranking factor for mobile searches.

A fast-loading website will rank higher in search engine results pages (SERPs) than slower-loading sites. This increased visibility can lead to more traffic and ultimately more business for your company.

3. Higher mobile usage

With the increasing popularity of smartphones and tablets, mobile usage has surpassed desktop usage. According to Statista, in 2021, mobile devices accounted for 54.8% of website traffic worldwide.

A fast mobile website or application is essential to capture this growing mobile audience. By optimising your mobile presence, you can reach more customers and increase your revenue.

4. Improved reputation

A fast mobile website or application can improve your business's reputation. Customers value speed and efficiency, and a slow site can lead to a negative perception of your business.

On the other hand, a fast site can help build trust with your customers and enhance your brand reputation.

By prioritising mobile speed, you can enhance your business's bottom line and position yourself for long-term success in the digital age.

Why Savvy?

Savvy is the perfect solution for African businesses looking for an affordable and reliable cloud-based service.

For many small business owners, the cost of building and maintaining a website can be prohibitive, and the technical know-how required to create a website is overwhelming. Savvy is a new player in the African market, offering an affordable, fast and reliable website builder for small businesses.

With so many technical errors to be made on platforms like WordPress, our goal is to bridge the gap between business, technology, and customers. We do not bombard you with fancy developer terms and we don’t abandon you to your own devices.

Our code-free website builder is mobile-friendly, fast and simple to use, allowing small business owners to reach out to customers on the go.

We make sure your Savvy Site remains SEO friendly and that your site speed functions optimally at all times. We’re all about being savvy. Our platform is designed to be flexible and adaptable, with customisations that roll out across the board. You can get back to enjoying building your website. We’ve handled all of the technical details behind the scenes so you don't have to.

Don’t let your business or your website get lost out there with the other digital slowpokes. Stand out from the crowd for all the right reasons with your Savvy site.