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If you're a small business owner, you probably know how it feels when the clock is working against you. One moment it's Monday morning and before you know it, Friday is knocking on your door.
For entrepreneurs, being a jack-of-all-trades is part of the game. You're the boss, the marketer, and the receptionist. With so many roles to juggle, mastering time management isn't just a nice-to-have—it's an essential part of your success and personal wellbeing.
Without time management skills, you may find yourself missing deadlines, unable to keep up with customer demands, or making rushed decisions. So, how do you turn the tide?
It’s not about cramming more into an already-packed day. The key lies in smart, practical time management strategies that work for you and your business. Here’s how you can work smarter (not harder) to ensure that every hour counts.
Prioritise Your Tasks
Identify High-Impact Activities
Start by identifying the tasks that have the most impact on your business—these are your top priorities. For many small business owners, probably includes things like:
Client meetings: These are crucial for building and maintaining relationships, understanding client needs, and securing contracts.
Marketing: Essential for brand awareness, reaching new customers, and driving sales.
Strategic planning: Setting goals, defining strategies, and making decisions that steer the direction of your business.
Financial management: Includes budgeting, financial planning, and monitoring cash flow to keep your business financially healthy.
Customer service: Responding to customer inquiries and feedback to build trust and loyalty.
Delegate and Outsource Tasks
As a one-person show, it’s tempting to do everything yourself. But remember, just because you can do something, doesn't mean you should.
Learning to delegate and outsource can be a game-changer for small business owners because it frees up your time to focus on high-impact activities.
Here are some examples of how you might want to outsource tasks:
Virtual assistants: Virtual assistants handle administrative tasks like email management, scheduling, and data entry. They work remotely, so there's no need for office space.
Friends or family: Sometimes, your network can be your greatest resource. A tech-savvy cousin could manage your social media, or a friend with a flair for design could take on some of your marketing.
Delivery services: If your business involves shipping products, using a reliable delivery service can take a huge load off your shoulders. It's more efficient and professional than trying to handle all deliveries yourself.
Bookkeeping:Keep your finances in check without getting bogged down in numbers. Outsourcing bookkeeping can help you stay on top of your finances and taxes without the stress of doing it all on your own.
Create a Structured Schedule
Plan Your Week in Advance
Take some time every Sunday to plan the week ahead. This doesn't mean filling every minute with work—it means creating a balanced schedule that includes business activities, personal time, and breaks.
Here are some tips on planning a productive week:
Set realistic goals: Be realistic about what you can achieve. Consider how many hours you need to work, alongside your personal or family commitments.
Allocate time blocks: Assign time blocks tasks or categories of tasks. This includes work-related projects, meetings, personal time, exercise, and breaks. Be mindful of how you distribute your time to maintain a balanced schedule.
Include buffer time: Leave room in your schedule for unexpected events or delays. Having buffer time can help you stay flexible and manage challenges without feeling overwhelmed.
Theme Your Days
This isn’t about wearing jeans on Fridays or decorating your workspace for Halloween. Themed days are a strategic approach to structuring your workweek to boost your productivity.
The idea is simple: instead of juggling a mix of different tasks every day, you dedicate each day of the week to a particular type of work or focus.
For example, you might assign Mondays as meeting days or use Friday afternoons to catch up on admin so you can enter the weekend with a clear mind.
Take Advantage of Technology
Time Management Apps
Staying on top of your tasks and making the most of your time is essential for business success. Thankfully, there are some fantastic time management apps out there to help you do just that.
Our Favourite Time Management Apps
Asana: Asana lets you create tasks, assign deadlines, and set priorities. It’s free for a basic individual plan. If you want to upgrade or get a team subscription, it costs between R205.34 to R466.92 per user per month.
Google Calendar: Google Calendar is the go-to app for scheduling and reminders. It syncs across devices, lets you share calendars, and sends notifications—plus, it’s completely free!
Trello: Trello is a visual project manager that uses boards, lists, and cards to help you keep tasks in check. It's great for those who prefer a visual approach to managing their time. It’s free for individual users, and between R93.42 to R186.84 per user per month for teams.
Simple, Easy Website Hosting
Having a website is essential for success—but managing one can be time-consuming and complex, especially when you're juggling multiple roles. This is where Savvy makes a massive difference.
We offer user-friendly website hosting and management tools designed specifically for small business owners. Here’s how we help you manage your time more effectively:
Streamlined setup: Our intuitive website builder lets you choose from a range of customizable templates, meaning you can have a professional-looking website up and running in no time.
Automated maintenance: Keeping a website updated and secure can be a full-time job. We handle technicalities like software updates and security patches, so you don’t have to worry about them.
Integrated marketing tools: Marketing is important, but it can be time-consuming. Savvy includes built-in marketing tools, such as SEO optimisation and social media integration, to save you time and effort.
By using Savvy, you can reduce the time and effort needed to manage your website and online presence, freeing up more time to focus on high-impact activities that grow your business.
Remember, it's about working smarter, not harder—and we’re here to help you do just that. Get started with Savvy for free today!