4 ways to use AI tools in your small business

Over the past few months, AI (artificial intelligence) has taken the world by storm, disrupting industries across the board with its innovative capabilities. 

AI isn’t just a futuristic idea—it’s a tangible tool that can help small businesses in South Africa enhance their efficiency, devise marketing strategies, and generate content for their Savvy websites and other channels. 

While it can be daunting to wrap your head around AI, it’s not only about keeping pace with technology. It's about making strategic moves to stay competitive.

In this blog post, we explore four ways you can leverage AI to propel your business forward, ensuring you can get ahead in today's market.

1. Use Savvy’s AI Writing Tool For Your Business Description

Your business description is often the first point of contact with potential customers and clients. It's your chance to make a lasting impression, highlight what sets you apart, and convey your brand. 

When you set up your one-page site with Savvy, our AI content generator helps you create a narrative that communicates your brand's identity and values. 

Here’s how it can help your small business:

✅Save time: For small business owners, time is a precious commodity. Savvy’s AI website copy functionality streamlines the writing process, delivering high-quality content in a fraction of the time it would take to write manually. 

✅Enhance SEO: A well-crafted business description can boost your online visibility. Savvy’s AI writing tool adds keywords into your description, which can enhance your search engine ranking and draw eyes to your business.

✅Professional voice: A generic description won't do justice to your business. Savvy’s AI about us text generator helps articulate what makes your brand special, ensuring that your business's voice stands out.

2. Set Up WhatsApp Automated Replies

Setting up your one-page site with Savvy includes the option to integrate directly with your WhatsApp phone number.

This link gives your customers a straightforward, accessible way to reach out to you. With just one click, they can start a conversation, inquire about your services, or provide feedback.

Not only does it streamline your customer service, but it also enhances customer engagement. Some additional benefits of setting up automated messages on WhatsApp include:

✅Instant response: These days, customers expect quick answers. A WhatsApp automated response ensures that your business is available 24/7.

✅Scalability: As your business grows, so does the volume of inquiries. An automated response can help you handle multiple conversations simultaneously, ensuring that no customer query goes unanswered, regardless of the volume.

✅Cost-effective: Employing a full-time staff for customer service can be costly, especially for small businesses. An automated response helps you reduce labor costs while maintaining a high level of customer service.

3. Create Brand Imagery with Midjourney

Midjourney is an AI tool that can help you craft your brand's narrative, visuals, and overall presence. While it promises creativity and customisation, it does have a steep learning curve.

When you first start using Midjourney, it might feel like there's a lot to wrap your head around.

But don't worry—the effort you put in at the beginning will pay off as you gain the ability to craft your own content, just the way you want it, without always needing to pay someone else to do it.

Here are a few things to keep in mind if you want to create imagery with Midjourney:

✅Get your product right: Make sure the AI content you create with Midjourney accurately reflects what your business is all about. You don't want to send out the wrong message or confuse potential customers.

✅Keep the human touch: Artificial intelligence is great, but it can't replace the personal touch that connects with customers. Use Midjourney to enhance your content, not to replace your brand's human element.

✅Stay consistent: Your AI content should always look like it's coming from the same place—your business. Keep an eye on what Midjourney produces to ensure it fits with your brand's style and message.

4. Come Up With Business Ideas Using ChatGPT

ChatGPT can be your AI brainstorming buddy and offer a fresh perspective to help you come up with innovative business ideas.

While ChatGPT is a powerful tool, remember that it's not a substitute for human insight. Use it as a starting point and complement its AI business ideas with your own research and advice from mentors or industry experts.

Let's break down how you can use ChatGPT to ignite your entrepreneurial spirit:

Explore industry trends

Ask ChatGPT about the latest trends in the industry you're interested in. Staying informed about what's current can inspire ideas that are not only exciting but also relevant in today's market.

Brainstorm

Every great business idea solves a problem. Share with ChatGPT some challenges or pain points you've noticed in your area of interest. 

It can help you brainstorm solutions, potentially leading to a business idea that addresses a real need.

Validate your ideas

Once you've got a few ideas, ChatGPT can help you think through them critically. Ask it to play devil's advocate or to outline potential challenges your business idea might face. 

This step is essential for refining your idea and considering whether it’s practical.

Just because you're a small business, it doesn't mean you can't use cutting-edge tools to stand out in a competitive market.

Whether you're crafting a compelling business description, setting up efficient WhatsApp replies, or brainstorming groundbreaking business ideas, Savvy is here with you every step of the way! Sign up for Savvy today.