4 smart ways to promote your website online

If you've just launched your Savvy site, congratulations are in order—but don't pop the champagne just yet!

The challenge doesn't end with building a website. It also extends to learning how to promote your website and increase website visitors. After all, your website can’t reach its full potential if customers can’t find it.

One of the quickest strategies to drive website traffic is by sharing your website link across your social media profiles. In this guide, we walk you through how to link your site on Facebook, Instagram, and Google My Business.

Plus, we’ll also show you how to generate a QR code for your business website so potential customers can simply snap a photo to visit your site.

Four easy ways to share your Savvy Site

1. Share Your Website Link on Facebook

Facebook is a powerhouse when it comes to digital marketing, and for good reason. With 30.7 million active users in the country, it gives South African small businesses an incredible platform to reach a broad audience.

So, how do you make the most of this opportunity? A great starting point is to make your website easily accessible from your Facebook Business profile.

Here’s on how to do this:

Log in: Log into your Facebook account and navigate to your Business Page.

Go to Settings: Click on the “Settings” at the top right of your page.

Page Info: In the menu select “Page Info” to open up details you can edit about your business.

Contact Section: Within the Page Info, scroll to the ‘Contact’ section.

Add Your Website: Here, you’ll find a field to add your website URL. Enter your full website address.

Save: After entering your website link, save the changes to update your profile.

2. Share Your Website Link on Instagram

Instagram is all about the visuals, which makes it a fantastic space for businesses that sell physical products.

Adding a link to your Instagram bio is a quick way to help you ramp up your online presence. It makes it easy for potential customers to connect the dots from inspiration to purchase, boosting visibility and engagement.

Here’s a step-by-step guide to help you set it up:

Open Instagram: Launch the Instagram app on your smartphone or visit the Instagram website on your computer.

Go to your profile: Tap on your profile picture at the bottom right of the screen to go to your profile page.

Edit your profile: Click on the "Edit Profile" button located near the top of your profile page.

Add your link: In the "Edit Profile" section, you’ll find a field labelled "Links." Tap this, then tap “Add external link”. Here, you can enter the URL of your Savvy site.

Save changes: After entering your link, tap on the checkmark in the top right corner to save the changes to your profile.

Check your bio: Go back to your profile page to make sure the link is showing up correctly in your bio.

3. Share Your Website Link on Google My Business

Before making a purchase or visiting an online store, most people turn to Google for information.

By having your website link in your Google My Business listing, you can make sure that potential customers can find more about your business with a quick search.

Here’s how to add your website link to your Google My Business profile:

Sign in to Google My Business: Go to the Google My Business website and sign in with the Google account you used to set up your GMB listing.

Choose your business: If you manage more than one business, select the business to which you want to add the website link from the list that appears.

Navigate to the info section: Once you’ve selected your business, click on the “Info” tab from the menu on the left-hand side of the screen.

Add or edit your website: In the “Info” section, you’ll see a pencil icon next to your current website URL under the “Web address” label. Click on the pencil icon.

Enter your website URL: In the editing mode, type or paste your website URL into the field provided. Make sure to check that the URL is correct!

Apply changes: After entering your website URL, click “Apply” to save the changes. Google may review the update before it goes live, so it might not appear immediately.

Double-check it: Once the changes are live, visit your Google My Business profile from a regular Google search to ensure your link is working.

4. A QR Code

Whether it’s directing someone to your website, a promotional page, or a digital menu, QR codes are a quick way to bridge the gap between offline and online experiences.

They encourage immediate action and offer a contactless way for customers to access your digital content.

In addition, they can be used on a wide range of platforms, including:

✅ Business cards.

✅ Social media posts.

✅ Prints.

✅ Packaging.

✅ Flyers.

✅ Merchandise.

To get started with QR codes, you’ll need to use an online QR code generator. All you need to do is input your Savvy site URL, and the platform will automatically generate a QR code you can use.

Did you know that each Savvy Site comes with it's own QR code? Next time you hit publish you'll see your QR code button right there. Use your QR code to get more people on your site.

Here are some of other QR platforms to use:

• QR Code Generator: This platform allows you to create customised QR codes that can include your logo, colour schemes, and even a call to action.

• Scanova: Scanova provides detailed analytics to help you track how many people are scanning your QR codes.

• GoQR.me: If you’re looking for a straightforward, no-frills option, GoQR.me offers a free service to generate basic QR codes. While it lacks advanced features, it’s perfect for those just starting out.

Are you ready to start building a website with Savvy? Sign up for Savvy today and kickstart your online presence.